Retail
Besh Gebeya is an authentic wholesale brand, offering a massive platform for consumers owned and administered by EATH. Besh Gebeya provides cash and carry service across our premium one-stop shops. “Besh” stands for abundance, and “Gebeya” is typically associated with all outdoor markets, markets typically with sales of important commodities such as food, personal care, home care, and other goods.
At Besh Gebeya, our department functions are essential for making informed decisions, managing risks, and achieving financial goals.
Besh gebeya with its ability to reach millions of our esteemed end customers distributing our valued- added goods and services values with the modern concept of cash and carry stores which is a major factor that attracts the attention of many other brands to build a long-lasting partnership and stream an established distribution channel. With our reputation in the FMCG market and with the help of East African group we were able to secure prime locations in the city. Our store is continuously being renovated and adjusted to a more convenient retail environment and to enhance our customers shopping experience.
- Our vision is to become the most preferred sales and distribution company in the Horn of Africa.
- Our mission is to become a key pillar in the FMCG and construction industries that strive for the lion’s share of the market.
We strive to create a more equitable and transparent agricultural ecosystem by empowering small holder farmers, ensuring competitive pricing for consumers, and fostering economic sustainability through value-driven market connections. We are committed to providing farmers with access to microfinance resources, enabling them to invest in their farms and improve their livelihoods. Through our efforts, we aim to create a more equitable and sustainable agricultural system that benefits both farmers and consumers. Together, we can build a brighter future for all.
Our Partners
Black Lion cafe
With the help of its sister company, East African Trading House has opened the first black lion coffee shop in Ayat, inside the Besh Gebeya outlet, which is owned and administered by East African Trading House. Operating as a distribution wing for East African agri-business products with the aim of creating a platform for consumers to experience the real taste of black lion coffee, we opened the first black lion café to exclusively serve the premium black lion coffee.
