East African Trading House
East African Trading House PLC (EATH) was established in 2017 with the vision of creating the largest distribution company in Ethiopia. The company was formed by merging 16 PLCs that had been operating since 1998, with the sole mission of distributing products from sister companies.
The company aims to become one of the most preferred sales and distribution channels in Ethiopia and the East African region. It is primarily engaged in the distribution and sales of fast-moving consumer goods (FMCG) and construction materials. While the company primarily distributes products from East African Holding group companies, it also offers a wide range of products from local and international producers.
29+
Partners
The company has established Besh Gebeya branded outlets in Addis Ababa and Bahir Dar, following the Cash and Carry (C&C) concept. These outlets serve both retail and wholesale customers, aiming to push the boundaries of the local market by expanding the shop assortment and ensuring convenience for customers. In addition to the outlets, the company distributes its products through wholesale branches and sales territories in Bahir Dar, Dessie, Dire Dawa, Hawassa, and Shashemene.
The company is dedicated to investing in technology to develop modern services for its clients throughout the country.


We Care
Our Commitment to Sustainability
At East African Trading house, we believe in sustainable practices that benefit our communities and environment. Our partnership with eco-friendly brands like East African Agri business reflects our commitment to promoting responsible consumption and reducing our ecological Footprint.
By prioritizing sustainable sourcing and environmentally friendly packaging, we not only support local economies but also contribute to the well-being of our eco system and future generations
How we do
We Do it From the Heart.
Our commitment to Ethiopia goes beyond business. For nearly three decades, we’ve been building lasting partnerships and delivering excellence across the region. We understand the unique challenges and opportunities of the market because this is our home.
Trust Built Over 29+ Years
We’ve established ourselves as the most reliable distribution partner. Our success is measured by the success of our partners

Distribution Excellence
We operate state-of-the-art warehousing and distribution facilities across East Africa, ensuring reliable and efficient delivery to every corner of the region. Our team's deep local knowledge enables us to overcome any logistical challenge.

Market Leadership
With over 29 years of experience, we've built an unparalleled network of partners and customers. Our understanding of local markets and consumer needs makes us the preferred choice for businesses entering East Africa.
Market Coverage
Leverage our deep understanding of Ethiopia’s diverse markets, from major urban centers to emerging regional hubs, ensuring your products reach every corner efficiently.
Service Excellence
Maintaining the highest standards through our dedicated team, combining local expertise with modern distribution practices to deliver perfect service every time.
Value-Driven Solutions
Offering flexible and cost-effective distribution solutions tailored to Ethiopia’s unique market needs, making premium services accessible to businesses of all sizes.
Our Unique Values
We Stand Out.

Quality Products
We offer only top-quality products sourced from trusted global and local suppliers to guarantee customer satisfaction.

Reliable Distribution
Our extensive network ensures timely and dependable delivery of goods across major cities in Ethiopia.

Customer-Centric Approach
We prioritize customer needs, adapting our services to meet dynamic market demands and enhance overall convenience.
Why Work in East Africa Trading House

Equal Opportunity Employer
We foster an inclusive workplace where diverse talents thrive and contribute to our regional success

Forward Thinker
We embrace innovation and technology to stay ahead in the rapidly evolving market

Diverse Work Culture
Join a team that celebrates diversity and creates opportunities across multiple cultures and communities

Highly Competent and Committed Team
Work alongside industry experts with deep understanding of markets and distribution

Advanced Career Opportunity
Build a rewarding career with clear growth paths and continuous learning opportunities