What we do

Understanding EATH

EATH has a strong reputation for developing sustainable relationships with its sister companies and also with other supplier companies. Our partnership in co-branding and likewise in marketing and sales has given us a positive response over the years. The same success we had in FMCG was witnessed in the construction industry by being the major distributor of cement for National Cement.

The power of extraordinary minds

The unceasing success we have accomplished over the past few years was the outcome of people working without putting limits on themselves and implying great emphasis.

Trading with compassion

At East African Trading House, we work not only for profits; we trade to make sure we meet our promises every day. We offer a platform where people fall in love with products and services. We make sure our customers are happy and satisfied, and we keep them family.

Because Life is the aspiration to progress

The departments can excel in their day-to-day activities by focusing on several key areas. These include having a deep understanding of the products or services we are selling, being adept at building and maintaining relationships with customers, possessing strong communication to help others reach their desired goals, and staying updated on industry trends and market conditions.

EATH Industrial Role

Our Coverage

Brands

EATH has an exclusive brand ….

With more than a decade of experience in the business, Besh Gebeya is a Cash and Carry brand, offering a massive platform for resellers and consumers. We cover an estimated 33% of the population of the country through its 8 main categories.
35+M consumers
Besh Gebeya has 3 cash and carry branches in Addis Ababa and 1 in Bahirdar

Products and Services
Products

We have a variety of 8 categories, 80+ subcategories, 250+ brands, and 1500+ SKUs in our cash and carry branches (horizontally): food, beverage, construction materials, commodities, stationary, home care, personal care, and fresh products.

Services

Our Partners enjoy GREAT SERVICES

Distribution

We have the ability to achieve nationwide trade coverage in the required depth and frequency. Our world-class sales team will ensure you attain a thorough brand’s visibility & availability.

Warehousing

Our warehouses are strategically located and supported by an advanced warehouse management system. We provide high-level expertise that turns customers into long-term loyalists.

Import/Export

We have the ability to achieve nationwide trade coverage in the required depth and frequency. Our world-class sales team will ensure you attain a thorough brand’s visibility & availability.

Retail

Besh gebeya is a Modern retail shop that have cemented its dominance in the market by strategically utilizing its resources and capability to provide our customers with high quality products, lower price and high value.

Wholesale

We have the ability to achieve nationwide trade coverage in the required depth and frequency. Our world-class sales team will ensure you attain a thorough brand’s visibility & availability.

Door-to-door (van sales)

Conceived as a way to eliminate inventory stock shortages at the retail level, van-based wholesale to retail sales representatives (uplifters) resupply small & informal retailers.

Black Lion Cafe

With the help of its sister company, East African Trading House has opened the first black lion coffee shop in Ayat, inside the Besh Gebeya outlet, which is owned and administered by East African Trading House. Operating as a distribution wing for East African agri-business products with the aim of creating a platform for consumers to experience the real taste of black lion coffee, we opened the first black lion café to exclusively serve the premium black lion coffee.

Marketing

Our marketing department helps you with critical information and data from retailers across the country. Our sales reps are dedicated to product movement & brand marketing, providing excellent service while stocking shelves with your products.

e-commerce

We are bringing an exciting business opportunity to vendors in Addis Ababa. BESH GEBEYA, is coming with a new shopping experience for its customers in blend with BESH FRESH items, creating convenience at your fingertips. The platform is accepting vendors and customers ahead of its launch, promising a shopping experience from Store Aisles to your doorstep, both locally and internationally.

Learn More

Import/Export

Import and export are vital components of international trade that contribute to the prosperity and growth of our company. The exchange of goods and services, such as the export of White pea beans and coffee in addition to the products we import such as sunflower oil, Tuna, helps to foster economic development, create job opportunities, and strengthen global ties.

Incredible Partners

Our Strategic Partners

Through our expanding network across all regions of Ethiopia, we offer a unique distribution channel to our suppliers.

We work with

Through our expanding network across all regions of Ethiopia, we offer a unique distribution channel to our suppliers.

Our customers

EATH adheres to a business-to-business (B2B) and business-to-customer (B2C) model

Career and Vacancy

” We are a young & energetic team of enthusiastic professionals who believe in innovative strategies and out-of-the-box solutions that can positively impact our society at large.”

Why work in EATH?

Advanced Career Opportunity

Highly Competent & Committed Team

Diverse Work Culture
Equal Opportunity Employer

Forward Thinker

Rewarding Moments

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